StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Mandarin Oriental Group case study - - Assignment Example

Cite this document
Summary
On the other hand, MOHG belongs to luxury hotel and hospitality industry and it offers luxury hotel services across the world (Mandarin Oriental, 2014). Therefore, the researcher…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Mandarin Oriental Group case study - Assignment
Read Text Preview

Extract of sample "Mandarin Oriental Group case study -"

Download file to see previous pages

In such context, the researcher will use these strategic tools conjointly to identify three key external environmental factors that will shape strategic direction of the luxury hotel and hospitality industry. External Factor 1 (Uncertain economic condition) this external factor is being identified by using PEST and opportunities/Threats matrix. Operating cost for hotels has increased due to ongoing ill effect of previous economic recession, oil price fluctuation, sovereign debt crisis and inflationary pressure (Campiranon, 2010).

As a result, profit margin for luxury hotel and hospitality industry is decreasing and lack of availability of financial revenue is negatively affecting industry growth. In context to Mandarin Oriental Hotel Group (MOHG), volatile economic condition of macro environment can decrease their profit margin and revenue earning opportunity in future. External Factor 2 (Decline of theme based Hotels) - this external factor is being identified by using Boston Matrix and Product life cycle. With rise of modern life style and globalisation, demand for theme based hotels is decreasing and customers want all the facilities under one roof (Szulanski, 2009).

As a result, theme based hotels have become less profitable and the industry is observing rapid divestment by theme based hotels in order to avoid further financial loss. In context to MOHG, declining sales of theme based hotels might cause saturation and obsolete certain segment of product portfolio. As a result, business growth of company will get negatively affected. External Factor 3 (Hypercompetitive Environment) - this external factor is being identified by using Porter 5 forces. Presence of many international and large domestic players has increased level of competition within the industry.

Similarity in product portfolio, small target market and high customer churn rate

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mandarin Oriental Group case study - Assignment”, n.d.)
Mandarin Oriental Group case study - Assignment. Retrieved from https://studentshare.org/business/1630427-mandarin-oriental-group-case-study-assignment
(Mandarin Oriental Group Case Study - Assignment)
Mandarin Oriental Group Case Study - Assignment. https://studentshare.org/business/1630427-mandarin-oriental-group-case-study-assignment.
“Mandarin Oriental Group Case Study - Assignment”, n.d. https://studentshare.org/business/1630427-mandarin-oriental-group-case-study-assignment.
  • Cited: 1 times

CHECK THESE SAMPLES OF Mandarin Oriental Group case study - Assignment

Discuss Tata Group Case

The Tata brand idea was an innovative project that met with resistance to change from several shareholders due to the fact that it forced the members of the Tata group to pay a fee to the parent company for use of the Tata brand.... hellip; Despite some of the controversy over the fee scheme the idea actually was received with open arms from the executives from the different companies of the Tata group.... The Tata brand idea was an innovative project that met with resistance to change from several shareholders due to the fact that it forced the members of the Tata group to pay a fee to the parent company for use of the Tata brand....
3 Pages (750 words) Assignment

Case Study about Multisystem

A 24-year-old male presented to the clinic.... He was placed on Bactrim DS for a skin infection.... The patient began having a fever, sore throat, chills, headache and malaise, and arthralgias, with the development of non pruritic, mucocutaneous oral ulcerations.... … Gathering data about the patient and rash progression along with other factors of the patient history is relevant in detection of life- threatening rashes....
3 Pages (750 words) Assignment

Virgin Group Case Study

Virgin group case studyQuestion one: I believe it is not easier to be a transformational leader when resources are almost limitless and the leader does not have others to answer to.... Question three: If Virgin group was to go public tomorrow, I would be willing to purchase the stock....
1 Pages (250 words) Assignment

The Job-Analysis Procedures

If you are doing a criterion-related validity study, should your criterion be successful in training or on-the-job performance?... Evaluate the job-analysis procedures used in this case.... This adverse impact was affecting mainly the women and minorities.... It is also evident that this was due to the ignorance of the… Yes, because it is important to align the process with the new uniform guidelines to fit the results of the job analysis....
1 Pages (250 words) Assignment

Weight Loss and Obesity

This will be followed by actual selection of the diet program to go on, which is the one case study: Weight Watchers vs.... First, I would have to recognize the existence of a problem that requires to be solved, in this case weight.... First, I would have to recognize the existence of a problem that requires to be solved, in this case weight....
2 Pages (500 words) Assignment

Images of an "Oriental Other"

The image of “oriental Others” discussed in this essay is the image of Persian Prince, which was presented in 2010 in American movie Prince of Persia: The Sands of Time.... Edward Said says, it's typical when oriental Others are shown as people who like violence and understands only force, so “civilized people” have no other choice but to deal with them using a military force....
4 Pages (1000 words) Assignment

Labour Law of the UAE

Please use your e-textbook - Chapter 6 – “UAE Labour Law” as a reference to assist in the completion of these tasks but you need to answer the questions in your own words not simply taking the information from the e-text book. Abulaziz is the CEO of ASCONCO, a Dubai… ed Construction Company involved in several large development projects and employing over 800 construction workers who work 10 hours per day with an hour for lunch with Friday off every week....
13 Pages (3250 words) Assignment

Sales Development and Merchandising

The aim of this paper” Sales Development and Merchandising” is to discuss the sales development techniques and merchandising in the hotel industry in reference to mandarin oriental, Hyde Park, London hotel.... hellip; The author states that there are three key elements of products of mandarin oriental, Hyde Park, London hotel.... The elements of mandarin oriental, Hyde Park,London hotel products are mainly service in nature.... There are three key elements of products of mandarin oriental, Hyde Park, London hotel....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us