StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Competitive Position and Corporate Social Responsibility of Nike - Case Study Example

Cite this document
Summary
The responsibilities of the business focus upon creation of global processes for sustainability development and improve upon its…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Competitive Position and Corporate Social Responsibility Study of Nike
Read Text Preview

Extract of sample "Competitive Position and Corporate Social Responsibility of Nike"

Download file to see previous pages

The paper "Competitive Position and Corporate Social Responsibility Study of Nike" is a wonderful example of a case study on management. The corporate social responsibility of Nike as a business strategic tool for a strong market presence and brand image development is a global example. The responsibilities of the business focus upon the creation of global processes for sustainability development and improve upon its present market value. The competitive structure of Nike with its innovation and global presence has given it an advantage that has given it 31% of the global sportswear industry share (Marketwatch.com, 2014).

Further, the employee-to-employee connection structures of Nike along with its local consumer need focus for each specific market have increased its competence both in price and innovation competence (Refer Appendix). Nike has associated its stakeholder’s expectations with its business processes to ensure the performance of its social responsibilities as part of its business operation model. However, a critical analysis of the CSR activities performed by Nike in its global business operations is done to evaluate the mechanisms and contribution it has made to create positive changes to the stakeholders and meet the social expectations. 1.1.

Background of Nike Established in 1964, from 1971 the brand Nike appeared for the first time, headquartered in Washington County, Oregon USA. Financially the brand had been doing well internationally with revenue earning of 25.3 Billion USD in 2013 and operating income of 3.040 Billion USD in 2012 and a net income of 2.223 Billion USD in 2012. Today the firm can boast about asset strength of 15.5 Billion USD and equity of 10.381 Billion USD with staff strength of 44,000 in 2012 globally (NIKE, Inc., 2014). Nike is the clear market leader, with 31% of the global athletic footwear market in 2007.

Nikes market share in Asia Pacific regions hovers around 36%, followed by Adidas at 20%, with Puma and New Balance as distant third and fourth. The global market for athletic footwear is concentrated, with the top four firms controlling 71%. By contrast, the market for athletic apparel is both larger ($49.5 billion in 2005) and more diffuse; the top five firms control only 27% of the market. Nike is, however, also the global leader in apparel, with a 7% market share in 2007 (Statista, 2011).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Competitive position and Corporate Social Responsibility study of Nike Essay, n.d.)
Competitive position and Corporate Social Responsibility study of Nike Essay. https://studentshare.org/management/1858847-competitive-position-and-corporate-social-responsibility-study-of-nike
(Competitive Position and Corporate Social Responsibility Study of Nike Essay)
Competitive Position and Corporate Social Responsibility Study of Nike Essay. https://studentshare.org/management/1858847-competitive-position-and-corporate-social-responsibility-study-of-nike.
“Competitive Position and Corporate Social Responsibility Study of Nike Essay”. https://studentshare.org/management/1858847-competitive-position-and-corporate-social-responsibility-study-of-nike.
  • Cited: 0 times

CHECK THESE SAMPLES OF Competitive Position and Corporate Social Responsibility Study of Nike

Corporate Social Responsibility and Enhancement of Competitive Advantage of Companies

corporate social responsibility and Enhancement of Competitive Advantage of Companies corporate social responsibility has been defined in different ways by researchers.... However, the notion of corporate social responsibility is sometimes used as a subject or an actor.... This paper is aimed at providing a detailed study of the fact that corporate social responsibility is a business strategy which can be used by business organisations to enhance their competitive advantage in markets for various goods and services....
16 Pages (4000 words) Essay

Corporate Social Responsibility

This paper ''corporate social responsibility'' tells us that the agenda of engaging in corporate social responsibility for companies is gaining increasing importance in recent years.... The importance of corporate social responsibility is also reflected in the gaining momentum of mergers and acquisition dealings considering investments in socially responsible activities.... he business world is plagued with a multitude of problems ranging from accounting frauds, environmental issues, and social concerns to corporate irregularities....
11 Pages (2750 words) Assignment

Corporate Social Responsibility At New Balance

The paper "corporate social responsibility At New Balance" discusses the corporate citizenship by the leaders and the employees and some loopholes that the company has and that help to build an effective image of the business as the socially responsible entity.... This would result in increased focus on the company as well as of employees towards social responsibility.... This can be done by forming a department of corporate responsibility.... An increasing social awareness and concerns also require the corporation to behave more ethically and in an eco-friendly manner....
4 Pages (1000 words) Essay

Corporate Social Responsibility of IKEA Company

The study "corporate social responsibility of IKEA Company" concerns refocusing the company's sustainability issues in the form of global and people positive plans for 2020.... This study analyses the case of IKEA's corporate social responsibility initiatives, devotions, and communications and related to various stakeholders in the Soviet Union.... With the rise of sustainable growth and world business citizenship, increasing pressure and stakeholders' demands help in explaining the major role of social corporate responsibility in the past years....
6 Pages (1500 words) Case Study

Business Ethics and Corporate Social Responsibility

This research is being carried out to critically assess the similarities and differences in the terms 'Business ethics' and corporate social responsibility.... However, corporate social responsibility (CSR) and business ethics are two business features which have distinct characteristics, some of which are similar and some of which are mutually exclusive in nature.... corporate social responsibility (CSR) refers to the duty or obligation of a company towards the people, societies, communities, and environment that may be affected by the activities of the business....
11 Pages (2750 words) Essay

A Powerful Tool with the Business Competition - a Code of Corporate Social Responsibility

The paper analyses a balance between the cost of corporate social responsibility and the economic benefits.... corporate social responsibility (CSR) is not a new concept in the corporate world.... This paper discusses all the efforts to balance the social and environmental responsibilities with the firm's conventional economic responsibility.... The European Commission defines CSR as 'a concept whereby companies integrate social and environmental concerns in their business operations and their interaction with their stakeholders on a voluntary basis....
7 Pages (1750 words) Term Paper

Corporate Governance and Social Responsibility

This case study "Corporate Governance and social responsibility" discusses McDonald's that has put some efforts in ensuring that the issues of CSR and corporate governance form the platform on which its operations are laid, it is evident that some aspects of its operations need some improvements.... n the other hand, CSR does not simply come without incorporating the system of corporate governance (Adams 2008; Mallin 2007).... This assertion is arguably correct because corporate governance entails practices and processes through which an organization is controlled....
11 Pages (2750 words) Case Study

Global Competitive Status and CSR Management - Britvic Plc

On the other hand, Britvic Plc's tremendous growth makes everyone want to study its case study (Pringle& Field 2008 p.... he market competition remains quite high due to globalization and the aim of this study is to identify Britvic Plc's external competitive forces by analysing how the company handles the competition.... The paper "Global competitive Status and CSR Management - Britvic Plc " is a perfect example of a finance and accounting research paper....
21 Pages (5250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us