StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Advertising and Brand Promotion - Assignment Example

Cite this document
Summary
The following paper 'Advertising and Brand Promotion' touches upon the growing need for mobile applications which are increasing their importance in business advertising. Popular apps used for advertising include AdMob, Apple iAd, Facebook and others…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Advertising and Brand Promotion
Read Text Preview

Extract of sample "Advertising and Brand Promotion"

The contribution of universal creative studios, Rowling and Warner Brothers have been successful in creating a brand in Harry Potter through branded entertainment (Thomas, Chris, & Semenik, 2012). Through various advertising and promotional channels, and partnerships the partners have made Harry Potter both a product and a brand. Potter’s marketers are continuing to keep the brand going through cross-promotional partnerships. Cross-promotional strategy and brand recognition sustain the success of the Potter brand.

Coca Cola’s “Timely refreshment” ad fits in the designer era. This is because the ad appeals to the social class and conscious value for time management. Designer labels and social class-consciousness were some of the characteristics of the designer era ads. The calving Klein ad “fits in the e-revolution era because it includes a technological appeal of the current generation. The ad displays a woman wearing the latest design clothes. The diet coke ad was developed in 2002, so it is supposed to fit in the e-revolution era.

However, it does not display the public consumption status of the designer era.A home improvement ad called “the perfect daughter” by Fahrenheit DDB in Lima Peru shows the problem a dad face on a trip to Primary. The ad is appealing to women because it tugs into viewers emotions. The family approach in the ad will attract female consumers. An automotive ad for Fiat 500L “The Motherhood” appeals to women because it explores the concept of motherhood, which, is core to women’s emotions.

The ad will attract consumers because it targets the female niche. Budweiser “puppy love” ad was appealing to women as it shows a woman expressing moments of tenderness on a puppy. This would attract women consumers to these products.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Advertising and Brand Promotion Assignment Example | Topics and Well Written Essays - 398 words, n.d.)
Advertising and Brand Promotion Assignment Example | Topics and Well Written Essays - 398 words. Retrieved from https://studentshare.org/marketing/1697198-the-history-of-advertising-and-brand-promotion
(Advertising and Brand Promotion Assignment Example | Topics and Well Written Essays - 398 Words)
Advertising and Brand Promotion Assignment Example | Topics and Well Written Essays - 398 Words. https://studentshare.org/marketing/1697198-the-history-of-advertising-and-brand-promotion.
“Advertising and Brand Promotion Assignment Example | Topics and Well Written Essays - 398 Words”, n.d. https://studentshare.org/marketing/1697198-the-history-of-advertising-and-brand-promotion.
  • Cited: 0 times

CHECK THESE SAMPLES OF Advertising and Brand Promotion

Travelocity Brand - Effectiveness of the Award-Winning Campaign

Consumer side As a result of product and brand proliferation brand loyalty is decreasing and price sensitivity among consumers is increasing.... Corporate are now facing cost inefficiencies and brand communication inconsistencies as a result of increasing departmentalization of the organizations.... Ouwersloot and Duncan (2008) defined marketing communications as “a collective term for all the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorship, customer service and product placement....
12 Pages (3000 words) Coursework

Success of Coca Cola Brand in Terms of IMC

A brand refers to a name, symbol, logo, design, sign or a blend of all that are used by companies, organizations or individuals to identify their products and services.... Role of branding A brand name out to be good and appealing to many.... A good brand name has a lot of advantages and enables a company or an organization achieves the following in the long run.... Another is that a good brand image gives a confirmation of the trustworthiness of a company....
11 Pages (2750 words) Assignment

Media-Mix for Advertising Management Class

promotion is a company's way of reaching out to a target market or audience to communicate a certain message.... The issues thrown against the ads alone could show the audience how different the product is and how bold and daring one can seem by wearing that brand (Frisby, 2000).... Victoria's Secret, as a brand and a company, has had several critics regarding the advertisement of their products.... If a certain market finds the advertisement appealing, the product's brand or company would easily stick to their minds....
4 Pages (1000 words) Case Study

Accounting a New Arrival

All the advertising and promotions for goods and services require comprehensive feedback system so that appropriate measures could be introduced to improve and improvise the performance outcome of the same.... dvantagesThe external agencies have expertise in their area and can offer huge range of alternatives for promotion of the services.... hellip; Advertisements are the most effective means of creating brand image and promote the launch of new product and services in the new market....
5 Pages (1250 words) Case Study

PinkBerry's Franchise Plan

(“The leading, enduring, frozen yogurt brand for franchising”, 2009).... (“The leading, enduring, frozen yogurt brand for franchising”, 2009) The other local expansion plans are going on in Northern California, Texas, Washington D.... (“The leading, enduring, frozen yogurt brand for...
20 Pages (5000 words) Essay

The Promotional Activities to Uphold the Brand Identity of Coffee

The brand's offerings are targeted towards such affluent individuals who are likely to go to Tim Horton's or McDonalds.... The “branded entertainment” strategy would be used here whereby the subliminal placement of coffee in these shows would subconsciously remind customers of the coffee brand while they watch their favorite shows (Hudson and Hudson).... The outlet of this coffee brand can then be promoted as being a place where individuals can relax, read novels or...
5 Pages (1250 words) Assignment

Allstar Brands Distribution Channel

Survey DataThe company ensures that it surveys the market share based on consumer brands purchase, purchase decision making criteria that consumers use, brand awareness and brand satisfaction.... The trade promotions include coop advertising and promotional allowances.... The 4 P's (People, Places, Prices and promotion)The company needs people to be friendly and courteous.... The marketing management group consists of a brand manager, assistant brand manager, and a brand assistant....
1 Pages (250 words) Essay

International Business Strategy - BOFFI

Eventfully they started diversification and brand extension in many markets.... It was founded by Piero Boffi in 1934 in Cesano Maderno.... Boffi Spa was the only company that has won the Compasso d' Oro award given by Italian Industries Design Association to those companies who have… At the beginning the products were distributed across 60 countries and it was accepted since it was associated with Italian culture....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us