StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Business Man and Economics - Case Study Example

Cite this document
Summary
In 1903 the Davidson brothers - Walter and Arthur, handcraft their first three motorcycles in Milwaukee, Wisconsin, the city of their current corporate headquarters. A. Davidson later joined the enterprise. Today they build the world's best motorcycles. Harley Davidson, Inc…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Business Man and Economics
Read Text Preview

Extract of sample "Business Man and Economics"

Download file to see previous pages

Apple develops and sells personal computers, portable media players, mobile phones and computer software and hardware. As of September 2007, the company operates 200 retail stores in five continents. "Niche marketers presumably understand their customers' needs so well that the customers willingly pay a premium" 11 is a strategy that has worked for Harley Davidson and the financials of its custom bikes market segment, the leader in grossing high sales volume at premium prices substantiates the fact.

The following strategies must be implemented by Harley to maximize its profitability by bringing in more specialization in its core competency and niche markets. Since Harley's high end custom bikes command as much as 50% of the market share, this denotes that competitive forces are not a threat and thus Harley must concentrate more on being a customer centered company. "By monitoring customer needs, it can decide which customer groups and emerging needs are the most important to serve, given its resources and objectives" 12.

The USP that differentiates Harley from all its competitors is it's much sought after brand personality and a very high degree of brand awareness that commands a premium even in the resale market. The Custom Vehicle Operation (CVO) can be further be strengthened by increasing vertical shaped markets to the current price and engine range simply by re-directing the focus from being a single segment concentration whereby "through concentrated marketing, the firm gains a strong knowledge of the segment's needs and achieves a strong market presence" 13, Harley can upgrade the program to be a selective specialization where "a firm selects a number of segments, each objectively attractive and appropriate.

There may be little or no synergy between the segments, but each promises to be a money maker" 14, there can be many segments vying for the same product rather than multiple players within a single segment and also by introducing differentiated marketing based on product attributes.Harley's 2005 model-year-line-up includes 32 models of touring and custom heavy weight motorcycles, a strategy that focuses mainly on increased prices based on increased demand created by limited

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1518161-business-man-and-economics
(Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 Words)
Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1518161-business-man-and-economics.
“Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1518161-business-man-and-economics.
  • Cited: 0 times

CHECK THESE SAMPLES OF Business Man and Economics

Economic Assignment (Keynesian Economics)

According to perceptions in the Keynesian economics, the state or the government is an important part of an economy through which optimistic activities can enhance any adverse situation within an economy.... economics Table of Contents Answer to Question One 3 Answer to Question Two 5 Answer to Question Three 7 References 9 Answer to Question One According to perceptions in the Keynesian economics, the state or the government is an important part of an economy through which optimistic activities can enhance any adverse situation within an economy....
3 Pages (750 words) Assignment

Economics for Business

The author of this assignment "economics for Business" casts light on financial issues in business.... As the text has it, the micro-economic environment is important for business organizations for it advocates the adoption of various means to reduce problems related to scarcity.... nbsp;… The micro-economic environment is helpful for predicting future effects of the business, implementation of policies related to price, wage, labor, controls on income and expenditure and regulations related to market competition....
6 Pages (1500 words) Assignment

Business and Economics of the Olympics Can Ireland Benefit from the London 2012 Olympics

The entire business aspect of the Olympic Games does not only originate in the pre-planning and bidding process; but, also in the business attractions post-Olympic games.... Previous countries that have hosted the Olympic Games have either been able to substantially benefit from the post-game business ventures or, if not properly planned, meet a large deficit in recouping what was lost in the cost of putting on the games and any buildings that were constructed....
18 Pages (4500 words) Essay

Describe the main phases of the business cycle and discuss recent economic growth patterns in Australia

In economics, “business cycle” is the up and down movements of the economy which occurs at irregular intervals.... The research on the cyclical instability, contraction and expansion of economic activities or outputs is an important aspect of study in economics.... The study aims to describe the business and growth rate cycles with reference to the recent Australian economy, particularly for the period after 1990.... hellip; The reference chronology for business as well as growth rate cycles is determined on the basis of the consensus of key coincident indicators of the At the end, there is a depiction of the movement of the leading index and coincident index, which are two composite indices of prime economic indicators....
4 Pages (1000 words) Essay

The Policy BRICs in Business and Economics

The main idea of this paper under the title "The Policy BRICs in Business and economics" touches upon certain Common features that BRIC comprises.... The author analyses political, social, economic, technological overviews and economic power shifts from the triad region to BRICs....
10 Pages (2500 words) Research Paper

Analysis of Market Situation and External Environment

This research evaluates various concepts about micro and macro economics and explains how its understanding can help business deal with their market situation and their external environment.... nbsp;… According to the research findings, it can, therefore, be said that the business whatever it may be gets affected by the micro and macroeconomic theoretical concepts that help the management to understand the market conditions and external environment that would, directly and indirectly, affect the decision-making process of the firm....
8 Pages (2000 words) Essay

Fiscal Deficit and Economic Growth in an Economy

By taking consideration of the increasing global competition, it can be easily predicted about the necessity of huge financial investments with the prime intention of maintaining a steady state of economic prosperity.... … As a result, a state of fiscal stability can only be attained through minimizing the level of government expenditure and maximizing its efficiency of its revenue earning techniques....
16 Pages (4000 words) Term Paper

The Economic Performance of BRIC Countries

The study will first examine the international business opportunities fostered by globalisation and explore the threats it Finally, the study will draw a conclusion based on these analyses.... Globalisation is associated with economic growth, international business and financial market.... The effects of globalisation on business are of more significance in this study....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us